Despite what you may think, your ads, and ad dollars, don’t get thrown into a void if you invest in online video advertisement. This kind of thinking comes from how we talk about commercials – we’re “forced” to watch TV ads, but we can click the “skip” button or just ignore online ads. As a result, it’s perfectly normal for an advertiser to think television is the preferable medium to

25

Feb 2014

TRANSMEDIA

At NYB Media, we strive to do more than just the standard video-by-commission. As we discussed in our last blog, a video is more than just something you slap together. Instead, it should be a perfect summary and encapsulation of who you are, what you do, and your brand as a whole. Therefore, it’s important that your video not just be an afterthought, but rather part-and-parcel of a promotional strategy

03

Nov 2013

VIRAL VIDEO

CAN YOU FORCE A VIDEO TO GO VIRAL? No. No you can not. Every once in a while, you might hear someone say in a marketing meeting that “we need to make a viral video for our product.” That in addition to, or rather than, a regular commercial campaign, you should also have a video that people will e-mail to each other, post on social networks, and otherwise share among

Online video advertising is on a major upswing in Canada. According to the Videology Group, video ads have increased by almost 150% in the last two years. And from a business perspective, it makes sense. Video offers the chance to pitch directly to potential customers, packaging the strengths of your company in an engaging medium that requires little work from the viewer. If a picture’s worth a thousand words, a

Whether it’s a promotional video, training video, viral video, eye-catching graphics, testimonials, seminars or event videos, we have the knowledge, experience and resources to create whatever you need.
1173 Dundas St East Unit 135
Toronto
Ontario
M4M 3P1
Canada